If your marketing focuses too sharply on just a few key products or services, your customers may be unaware of your additional offerings...and you may be missing out on a great deal of potential revenue. Here are a few ways to spread the word about your full product or service line:
- Create a monthly or quarterly product spotlight postcard campaign that highlights various products or services, including a tearaway coupon as an incentive to try.
- Distribute product and service overview flyers or brochures with every purchase, either by inserting them into the purchase bag or stapling them to the receipt.
- Include a Q&A section on your website that provides additional details about your various products and services.
- Give new customers a three-ring binder welcome packet, and periodically send them new product pages or updates that are three-hole drilled to update their binder.
- Publish a blog and offer regular tips and articles that help customers get the most out of your products.
- Offer a product catalog with in-depth product features and highlights.
- Highlight a different product or service in your email tagline every month, with a reminder to check your website for more details.
- Cross-sell or up-sell your products to increase revenue by bundling items together, suggesting complementary items, or including customer testimonials that recommend some of your lesser-known products along with your more common offerings.
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